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Business & Finance homework help. 24th
Assessment 2   Corporate Social Responsibility and the Triple Bottom Line
Impact Report Type:                                 Outcomes assessed 1, 2, 3 & 4
Due Date:                                                     Week 6 (Due 24th May 2020 Sunday by 23:55 PM)
Weight:                                                          40%
Length:                                                         Report should be 2,000 – 2,500 words
Submission:                                                Turnitin
Assignment Description.
Corporate Social Responsibility (CSR) is a controversial topic and is widely debated throughout the world and increasingly gaining more prominence in Australia.  The concept is broad and embraces the concept that companies have societal obligations beyond the profit goals of shareholders.  CSR requires companies to consider the other two aspects of the Triple Bottom Line (TBL): impacts to the  environment and society.  Companies are required to consider the interests of all stakeholders including investors, suppliers, consumers, employees and the community in conducting its business.
CSR in the Tourism and Hospitality Industry discusses issues and challenges faced by organizations implementing responsible business practices within the travel, hotel, leisure and hospitality industries.  Your discussion will examine the role that Tourism Australia contributes to support CSR events and activities.
The hospitality industry has a large footprint both in the area of providing employment and consumption of natural resources like energy, water, waste and food consumption.  Your report will discuss the CSR activities of your chosen company, from within the Australian Tourism, Hospitality & Travel Industry, with initiatives related to community development, equality and diversity of the workforce, progressive work practices, and many other environmental causes.
(Special updates: During this global economic collapse caused by the outbreak of the unprecedented Covid-19 pandemic, how would the public and government react to the role of large multinational companies’ Corporate Social Responsibility programs? When the economy slumps, will organizations still prioritise causes other than the bottom line?)
Conduct appropriate research and include some critical discussion in your report.  Consider the tactical and strategic forms of CSR in your report.
Approach and Requirement
Warning and advice:
There are many sources of information available on the internet.  You need to avoid plagiarising other people’s materials – do not exceed the cut-off limit of a 20% similar score.  If you do not understand the requirements of the assessment task, please ask the lecturer for clarification.  If you need help with paraphrasing, please seek help at student services.  If you have issues with time management, the best approach is to have a note book and list down the due dates of all Assessment task and start working on the tasks from the first day be adding snippets of content into the outline of your report.
The development of the report is important.  Always start with a concept map or plan to guide you.  Follow the standard format of writing university-level assignment reports.
The task has 3 stages:

  1. Research and report on the expectations of the public and governments on the contribution of an organization’s Corporate Social Responsibility (CSR) program. and relate the discussions in the context of the Australian Tourism, Hospitality & Travel Industry.  (estimate 3 – 4 hours)
  2. Research and discuss the Triple Bottom Line (TBL) and the inter-relationship between CSR and the TBL. (estimate 3 – 4 hours)
  3. Write your report ensuring that your discussion explores what is happening currently with the global collapse of economies due to the Covid-19 pandemic and the expectations of the public and government in a depressive economy. (estimate 3 – 4 hours)

Your introduction will explore the framework for understanding CSR. concept and controversy about Corporate Social Responsibility (CSR) practices among companies.  Discuss from the viewpoint of the shareholders and stakeholders in the context of the Triple Bottom Line.
Your report should critically examine the state of the CSR Industry in Australia.  To demonstrate your deep appreciation and understanding of CSR, you will select a company within the Tourism, Hospitality and Travel Industry that is operating anywhere in Australia and have a critical discussion of all relevant elements of its CSR program.  Your report should also discuss the impact of its CSR activities to the value of the company’s brand and image.
Criteria used to grade this Report:

  1. Introduction: Your research and reporting the CSR framework was excellent. You had an excellent introduction about the contrasting expectations of the public and government during normal economic times and now when global economies are collapsing.      (7 marks)
  2. Organization: The report is organized in a systematic manner with background and key concepts of CSR, TBL were discussed exceptionally well. The writing reflects deep thought with a high degree of attention to logic and reasoning of points. The structure of paragraphs and the transitions is excellent as it enhances comprehension.      (10 marks)
  3. Provides Evidence: The report provides comprehensive and compelling evidence in support of a convincing overall argument. (7 marks)
  4. Critical analysis: The topic is articulated excellently as it supports the key concepts extensively and the evidence is thoroughly evaluated: CSR framework, relevance of the TBL, expectations of the public and government of CSR in normal and difficult times is contrasted in an excellent manner. (13 marks)
  5. Evidence of Appropriate Research: Outside sources are incorporated logically, insightfully, and elegantly. APA referencing used throughout is consistent and accurate and demonstrated ability to reference a range of both primary and secondary sources both in-text and using a reference list.

(3 marks)
Estimated Student Workload: 9 -12 hours
See Separate Marking Rubric for the detailed marking allocation
Submit the report via Turnitin by Week 6 (Due 24th May 2020 Sunday by 23:55 PM).
Feedback and marks will be provided via Turnitin within two weeks of the due date.

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