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- Contextual Overview. In this section you introduce your company and provide relevant information on the environment in which it operates. You should include subsections on all aspects of the macro environment, and on company, customers, and competitors from the micro environment. You must include a SWOT analysis at the end of this section.
- SWOT Analysis – Aqsa (external and internal factors)
- Current Marketing Strategy. In this section you reveal what the current marketing strategy for the company is. This should include sections on Product, Price, Place, and Promotion. Be detailed.
- Product –
- Place –
- Price- *****
- Promotion- ********
- Recommendations. In this section you suggest ways that the company could improve its marketing in the future. Be thorough and detailed, and justify your recommendations. You should organize your recommendations around the 4 P’s.
- [ ] SWOT Analysis: ******* (external and internal factors)
