Week 5 Assignment
Application: Google Case Study
By studying the business practices of other organizations, you will become more aware of the steps needed to begin and establish a successful venture. In the case study involving Google, you will investigate its rapid launch into a publicly-traded firm and the impact it had on the marketplace.
Read “Google: An Entrepreneurial Juggernaut”, and after reviewing the case study, write a 300-word response to the following question:
- Do you think Google was acting in an ethical manner when it “poached” talent from other firms, rather than using its own innovation that carried it to a successful launch? Respond Yes or No and defend your point of view, based on case facts. Be sure to support your argument with research rather than personal opinions.
