Assignment Project Documents one of two – This is ONE of TWO Documents that make up this project, PLEASE follow the instructions for both completely, in professionally written content that stays on topic. This is the document for Part one, two topics with 2 questions each answered in 3-5 paragraphs for each question? Answers must be relevant, on topic in college level writing. Document TWO is another addition to this assignment Part Two is another document (pdf) titled, Assignment instructionsOC Please repeat and follow the instructions for Document TWO!
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R.J. Reynolds Tobacco Company http://www.rjrt.com
- Describe the external, and customer environments that influence R.J. Reynolds’ marketing strategies. Which issues seem to be perennial problems for the company? (you can use your own personal knowledge or experiences effected by of the external environment faced by a tobacco company).
- How has R.J. Reynolds used its marketing strategy to counteract negative influences within its operating environments? (Just describe some strategies based on the website)
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Bottom of FormApple http://www.apple.com
- Apple is consistently rated as one of the world’s most innovative companies. What evidence to this effect do you see on the website? How has Apple translated innovation into a major strength?
- Most of Apple’s products carry a premium price relative to those of the competition. Does Apple’s strengths in innovation overcome its weakness in price competitiveness? Explain.
