When entrepreneurs and companies use tools to work on market segmentation and target marketing, they essentially seek answers to the following questions raised in Chapter Six:
· Why do market segmentation and target marketing make sense?
· Why not sell the same products or services to everyone?
· How can potentially attractive market segments be identified and defined?
So is this class, we will undertake a similar process through discussing the following five questions:
Question #1 How to achieve market segmentations?
Question #2 Why Five-Step Process technique is useful for marketer to use in choosing attractive market segments?
Question #3 One of the three common targeting strategies is “niche-market strategy”. Explain this strategy and provide examples.
Question #4 One of the three common targeting strategies is “mass-market strategy”. Explain this strategy and provide examples.
Question #5 One of the three common targeting strategies is “growth-market strategy”. Explain this strategy and provide examples.
1. Provide a basic description of instruction sets and machine translation. You can include illustrations with in-text citations to identify the sources. Submit a one to two page paper in APA format.
Here is a video to get you started.